New Zealand Green-Lipped Mussel powder is the foundation of several food supplements | Biolane™.

Biolane™ is a natural, New Zealand Green-Lipped Mussel powder.

It is the foundation of several food supplements and was the first green-lipped mussel product in the marketplace dating back 45 years ago.

Biolane™ is a natural marine shellfish species derived from New Zealand perna canaliculus and contains natural sources of protein, Omega-3 fatty acids, lipids and amino acids.

Ben G. Winters

Managing Director

Ben G. Winters (Ben Senior) is our Managing Director. He started the business with his late father in 1961, where they made essences and flavourings for the soft drink and malt extract industry. That’s where the name “Aroma” came from. Years later, they looked at the mussel industry and have been producing it ever since.

Ben S. Winters


Ben S. Winters (Ben Junior) is our Company Director. He looks after Marketing, New Product Development, Innovation, and Relationship Management. Junior has been with the company for nearly 25 years and has seen the company evolve to meet growing market demands.

John Gallagher

General Manger

John joined Aroma in 2015 as our General Manager. He overseas day-to-day functions of the business such as developing and implementing growth strategies, managing budgets, and shaping the work environment.

New Zealand Supplement and Raw Ingredient Supplier

New Zealand
Owned and Operated

The pristine environment combined with the innovative approach to marine-life, make New Zealand ideal for growing seafood.
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